How to plan your first website build

Embarking on your first website build can feel like navigating a labyrinth without a map. The digital landscape is vast, and the terminology—CMS, SEO, UX, UI—can successfully obscure the simple truth: a website is just a conversation between you and your audience.

Before writing a single line of code or choosing a color palette, we always advise starting with 'The Why'. Why does this site exist? Is it to inform, to convert, or to inspire? By stripping away the technical requirements initially and focusing on the human desire behind the project, you create a North Star that will guide every subsequent decision.

Planning isn't just about sitemaps and wireframes; it's about defining the emotional journey of your visitor. A successful build relies less on the technology stack and more on the clarity of your message. Start small, be clear, and remember that in the digital world, clarity is the ultimate form of sophistication.